Category Archives: Marketing

Video: One of Philadelphia’s Best Chefs Gets Inspiration from the Villas of Italy

“Houseguest” is the new custom video series presented by the Sotheby’s International Realty® brand. This series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.

To ask how your property might be featured by Sotheby’s International Realty in a video and other marketing, call on one of us at beckyfrey.com

The Sotheby’s International Realty brand is the first real estate partner to develop this type of custom content with the Wall Street Journal. In this episode, Joe Cicala (Executive Chef at at Le Virtu in Philadelphia) visits Via di Cappello, a secluded villa nestled in Italy’s Florentine countryside. Watch the video here:

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November 21, 2016 · 1:41 pm

We love architecture, we love people, we love homes … Especially this one!

Dallas, Texas has many great neighborhoods. One of the unequivocal favorites is Greenway Parks. This video gives you a peek inside a sprawling storybook traditional home that we recently listed on the greenbelt in Greenway Parks. More photos and details at sothebysrealty.com

5347 Montrose Drive Dallas, TX 75209

To learn more, or to set up a private showing, our contact information is online at beckyfrey.com

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Filed under About my business, architecture, Greenway Parks / West Highland Park, Interior Design, Marketing, Video

Video: New York City Executive visits Rocky Mountain Ranch in Colorado

“Houseguest” is the new custom video series presented by the Sotheby’s International Realty® brand. This series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.

To ask how your property might be featured by Sotheby’s International Realty in a video and other marketing, call on one of us at beckyfrey.com

The Sotheby’s International Realty brand is the first real estate partner to develop this type of custom content with the Wall Street Journal. In this episode, Lois N O’Neill, a public relations executive, trades the bustling New York City life for a retreat in the Colorado mountains. She visits the Berman Buckskin Ranch in Telluride. Watch the video here:

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Filed under About my business, architecture, Marketing, Press & News

Lakewood: Over 1.5 Acres in Dallas with Historic Estate built by Hal Thomson

Over 1.5 Acres in Dallas with Beautiful Historic Home from Becky Frey on Vimeo.

For the connoisseur of life, an ideal home is in perfect harmony with its surroundings.

Nestled in the heart of the personality-rich community of Lakewood, this home has access to highly-ranked schools, easy access to Downtown, and incredible hike and bike trails making this location ideal for buyers seeking a strong community and endless options to enjoy life outdoors. This architecturally significant home tells a wonderful story within its walls.

See the official listing on SothebysRealty.com

Built in 1929 by renowned architect Hal Thomson, this beautiful estate features a blend of handcrafted original and tasteful, updated designs. The home has had many significant owners/guests including Stanley Marcus. In fact, the original owners of the home deeded the home to the Episcopal Diocese.

As you set foot inside this estate, you encounter rich chocolate hardwood floors leading to every living area in the home. Immediately to your right is the sitting room featuring a charming wood-burning fireplace, plantation shutters and built-in book cases. Continue on to the formal dining room featuring original tile flooring and original bar inlets.

The gracious formal living room provides a perfect place for family holiday gatherings with vaulted ceilings, plantation shutters, built-in bookcases, wood burning fireplace and French doors leading to the sunroom. With walls of glass bringing the outdoors inside, the sunroom will be the perfect nook for you to curl up with a good book, watch your favorite movie or just take a nap while it rains. Sliding patio doors lead you to the outdoor oasis.

The impressive chef’s kitchen offers the best of the best making your every culinary experience enjoyable. Featuring a Miele coffee bar, stainless steel 6-burner gas cooktop, double ovens, built-in refrigerator, beautiful tile flooring, marble countertops and a wet-bar offering a built-in microwave, crushed ice machine, sink and mini refrigerator. Tucked off of the kitchen is a charming breakfast room, which used to be the carport in the original home, with built-ins with glass displays to store your china and a marble buffet making meal service a breeze. Beyond the breakfast room is the utility room and a lovely powder bath.

The spacious master suite is the perfect place for you to relax and unwind after a long day offering multiple storage closets, sitting area and beautiful views of the backyard. The master bath offers separate shower, makeup vanity and a large dressing room attached.

In addition to the beautiful hardwood floors, each bedroom features architectural design detail from the arched doorways to the vaulted ceilings – the charm and character of the home is evident throughout.

The backyard is like a set from a movie – with a large grassy yard, pool, pool house featuring a pool bath and kitchenette, outdoor kitchen, and a firepit – you truly have every outdoor dream at your fingertips.

The large, detached two car garage offers a guest quarters above with full bath and closet and a basement/cellar below with a covered walkway to the main house.

Call Becky 214-536-4727 or Shelle 214-450-8782 to discuss a private showing.

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Filed under About my business, architecture, Interior Design, Lakewood / Forest Hills, Marketing, Press & News, Remodel, Schools, Video

Significant Sales from around the world

I am pleased to provide you with Vol. 3/2015 of Significant Sales, a publication provided by our exclusive Sotheby’s International Realty network and Philip White, our President.

This issue features top sales from various locations, beginning with a historic $21 million home located in New York.  Also featured are properties from a diverse range of locations including California, Michigan, Florida, Colorado, Dubai, Wyoming and Utah. Please keep in mind that it only includes properties we are at liberty to publicize.

The strength of the Sotheby’s International Realty brand is on display in this issue, featuring some of the world’s most significant sales.

View Significant Sales Vol.3/2015

To search in Dallas, Texas please visit my website DallasFineProperty.com

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Filed under About my business, architecture, Art, Interior Design, Marketing, Press & News

Looking Back on 2014 Successes; Robbie Briggs Interviews Top Producer Becky Frey

As we gear up for another exciting year with the Becky Frey team, we look back on the success we had in 2014.  With over $86 million in sales last year, Becky credits her success to hard work, a fantastic team, great marketing, the power of the Sotheby’s brand network, and an incredible support staff. After the Awards Ceremony held at the lovely Modern Art Museum of Fort Worth on February 12, 2015, President & CEO of Briggs Freeman Sotheby’s International Realty, Robbie Briggs, sat down with our Fearless Leader to briefly discuss her best year yet.

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Filed under About my business, events, Marketing, Press & News

Tom Brady And Gisele Bundchen List Custom LA Estate For $50M

from forbes.com 3/25/2014 @ 6:37PM

Tom Brady and his supermodel wife Gisele Bundchen just made an stunning offseason move – they listed their incredible custom-built Los Angeles estate for $50,000,000!, as first reported by TMZ.

The genetically-gifted duo spent years waiting out the completion of this custom estate, making it’s ‘for-sale’ status a bit shocking. They unveiled the home’s beautiful interiors in the October 2013 issue of Architectural Digest and Tom said, “We built this house as a sanctuary for our family—a place where we can enjoy being together.”

While Brady is based in New England for much of the year, Gisele’s work takes her to Los Angeles frequently, and many assumed that the two would settle in this estate when Brady retired from football and awaited his Hall of Fame appointment.

Alas, that won’t be happening.

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While we can’t know for sure why they’re selling, we can assume that the sale of the estate is a money-making move by the multi-millionaire couple, who picked up the vacant lot for $11,750,000 in August 2008 and sunk millions into its construction, which was completed in 2011.

Tom and Gisele’s Los Angeles estate is undeniably incredible Richard Landry-designed European country estate on almost 4 acres. The French Chataeu-style home is covered in imported limestone, and every single element of the design and materials are top-notch.

Offering stunning vistas of the Pacific Ocean and incredible canyon views, the home has 5 bedrooms and 9 bathrooms spread out over 13,890 square feet, all overlooking the most incredible infinity pool and spectacular lawns, gardens, and pathways.

Despite selling this home, they won’t be without adequate shelter. In October 2013, Tom and Gisele spent $14 million on a chic NYC condo, and they’re also building a comparable estate in the Boston area.

Kurt Rappaport and and Stephan Shapiro of the Westside Agency are representing the listing.

Photos by Roger Davies for Architectural Digest’s October 2013 issue.

Tom Brady And Gisele Bundchen List Custom LA Estate For $50M.

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Filed under Marketing, Press & News