Written by Cynthia Stine on October 23, 2012
I sat down recently to talk with Becky Frey one of Briggs Freeman’s top sellers and a 30-year veteran of the real estate scene. An athletic, outdoors person, Becky is quick to tell you all the reasons she loves living in Dallas — an enthusiasm she shares with her customers when she matches them to their dream homes.
Where are you from? I came to Dallas from a small town of about 7,000 people in Arkansas. I was an excited young student at SMU who found lots of reasons to stay.
Where is home for you in Dallas? I love my home in Devonshire. It is a traditional home with an eclectic mix of antiques and contemporary art and furniture.
And you drive a … let me guess, Mercedes Benz? My three dogs and my cat who thinks she’s a dog need lots of room when we travel, so I have a Mercedes SUV. Plus, I compete in triathlons so I need room for my bike, too. Oh … and my family!
What’s your favorite ‘hood in Dallas and why? Devonshire reminds me of a small town with its mix of houses big and small, its streets lined with huge, old trees and parks. It is a friendly neighborhood where you quickly know your neighbors. I enjoy walking over to Inwood Village for a movie, dinner or shopping. SMU and the Park Cities are nearby — and it doesn’t hurt that I can walk to the office!
If you were to move in Dallas, where else might you live? I enjoy the White Rock Lake area for many of the same reasons I love Devonshire — beautiful trees, a mix of home sizes and prices, lots of parks for the dogs, and bike and hike trails for me.
How the heck did you get started in Real Estate? I’ve been selling one thing or another since I was a little kid. I used to knock on doors to sell stuff, and I helped my father out at his hardware store. As a student at SMU, I was working retail and one day an agent for Ellen Terry came in to return something. Before she left, I sold her a lot more. She was so impressed with my salesmanship, the next day she came back and said, “I want you to meet Ellen Terry.”
I learned so much from Ellen over the years. I was with her until the mid 1980’s when I moved to Phoenix. I worked for Merrill Lynch Fine Homes and was an asset manager for the Koll Company where I over saw office, industrial and medical buildings. I came back to Dallas in 1990 and worked with Ellen Terry again and then David Griffin. I was on my own for a while and now I’m with Briggs Freeman. I love real estate. After more than 30 years, it still excites me.
What’s your best/highest sale? It is hard to say. I know you are asking about the money, but the best sale for me is about the homebuyers. I have a young couple right now who are pregnant with their first baby and they are so excited to buy a home! This is what keeps me charged. I love to play matchmaker and find THE home for my customer. It is very important to me that the house match the buyer. When they say “It’s so perfect! It’s just what we were looking for!” then I feel incredible satisfaction and happiness. And that is my best sale … until the next one.
How quickly have you ever turned a house? A few hours. I’ve sold quite a few before they ever went on the market. When I understand what the buyer wants, and have a match in hand, it can go very fast.
How much did you sell last year? I’m on track to have my best year ever this year and last year was my previous best year. I have closed more than $400 million in sales since I started my career.
Secrets to marketing a house? I have a preparation process that I walk my sellers through that helps make sure the house is ready to sell. In addition, we have a marketing process for each house that makes sure the house gets maximum attention. The real trick to success in real estate, though, is being able to match the home buyer to the house and that comes from intuition and understanding people.
If you ever change careers for an encore you’ll … One of the goals on my bucket list is to be a school crossing guard. I would have a blast with the kids on their way to and from school. I’ve been a part-time personal trainer at the Cooper Aerobic Center in the past and would love to do that again. It would be fun to be a home builder one day.
Where is your second home? Right now we are looking for one in Crested Butte, Colorado. We love to fish, hike, bike, and play golf. Crested Butte is perfect for that. It was recently named one of the “10 Best Towns in America” by Outdoor Magazine. When we close, we’ll send you a picture for Second Shelters!