“I’m really excited about the marketing opportunities that Sotheby’s brings to Briggs Freeman and our clients. It’s just another testament that our firm is committed to the highest quality services and exposure of our properties in all price ranges. I am looking forward to 2011.” – Becky
Starting this week, Briggs Freeman will become the newest franchisee of Sotheby’s International Realty.
The company has 140 sales agents working out of a single office on Lovers Lane, and Briggs said that he has turned away franchise opportunities for years.
“I was not a franchise guy and was not interested,” he said. “We have been a boutique and always wanted to be a boutique firm.”
Briggs Freeman had been affiliated with Christie’s Great Estates and had also previously been a Sotheby’s affiliate – before Sotheby’s became a franchise owned by Realogy Corp .
Now Briggs Freeman is becoming a full Sotheby’s franchise member.
“Over the last five years, Sotheby’s has proven they are doing a good job with their brand,” Briggs said. “While they have not been as well-known in the central part of the country, I see it coming.”
Sotheby’s International Realty already has affiliates in Austin and San Antonio and represents more than 11,000 sales associates in 42 countries. The firm is associated with the 266-year-old Sotheby’s Auction House of London.
“Representation in the Dallas market has been a critical objective,” Sotheby’s International Realty’s CEO Michael Good said in a statement. “Our focus for next year is to continue to create affiliations with fine companies that will bring our services to additional luxury real estate markets throughout the world.”
Briggs said that joining the high-end brand will benefit his firm when companies are moving here from the east and west coasts, where Sotheby’s is well-known.
“Corporate heads moving from New York City or California will know exactly who we are and what to expect,” he said.
The Sotheby’s name will also spur business with international clients – an area Briggs Freeman has focused on.
“Some of our most significant sales this year have been prominent families coming up from Mexico and South America,” Briggs said.
And with the housing market starting to recover, Briggs said the timing for his company’s new identity is good. He said the company’s residential sales volume is up 50 percent so far this year.
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